I walked into a Lorna Jane store today to have a quick look, and I couldn’t believe it, I left without buying anything!
Review: Lorna Jane Active Magazine
But I did pick up the first edition of the Lorna Jane Active magazine. It’s loosely based on their previous editions that were about an A6 size and more of a catalogue.
Now, it’s A4 and styled much like fitness magazine with an editorial approach coupled with the fashion styling synonymous of a Marie Claire type fashion/lifestyle magazine.
Articles featuring ‘hollywood’ wellbeing experts, instagram fitness faves along with Lorna Jane ‘advocates’ are slotted between fashion edits and ‘love lists’ of Lorna Jane products.
There are also workout tips and healthy recipes and pinterest/instagram competitions.
This magazine is sure to please any Lorna Jane fans. I checked out the hashtag for one of the competitions, and there were already 300-something entries. It’s quite a clever marketing move by the Lorna Jane team to use pinterest and instagram for competitions to help spread the Lorna Jane ‘Move.Nourish.Believe’ mantra and ultimately sell the lifestyle along with the products. ;)
Rating: 6/10 Kettlebells (I will most likely read one of the articles and perhaps try one of the recipes)