Today I’m going to chat about something that has been on my mind for quite sometime.
Let me preface this by say, personally, I don’t have any qualifications as a Personal Trainer (OK, I’ve done my Certificate III in Fitness – but that doesn’t fully count). I do have experience working in a gym as a Marketing Manager and receptionist, and I have competed in a couple of Body Building competitions. Right now I work in the health/fitness industry in Marketing too. I kind of feel I’m immersed in this world 24/7 (between my career and this blog you’re reading).
Social media is changing the way we approach fitness. It’s easy to meet people and find a tribe online, it allows us to search for new ways to exercise and workout, to share out fitness journey (on instagram, facebook or a blog), and it’s making it easier for personal trainers to market themselves.
You’ve only got to look on Instagram and Facebook at the number of celebrity and social media celebrity trainers online today. Some examples I can think of off the top of my head, Cassey from Blogilates, Kayla, the hiit queen of instagram – Kayla Itsines, Katrina Scott and Karena Dawn of Tone it Up fame, ex pole vaulter Amanda Bisk and Jen Selter (the women with the booty)… just to name a few.
All of these women have fitness programs online – and that’s the key here. Online training.
Online training allows easy access to clients for trainers (at a low price), it allows trainers to create an instant community – allowing up to thousands of clients to be their walking, talking advocates online. Some could argue the relationships form by online fitness communities is unrivalled – you see women helping each other through tough times, encouraging and supporting each other, and cheering on wins.
There are more and more options coming online everyday – is it getting overwhelming? How do you train – online, with a PT, by yourself?
Let’s jump into the discussion about it:
Join me on my Facebook page for a LIVE chat on Wednesday night, April 20th at 8:00pm (AEST) to chat more about it. I’d love to hear your thoughts!