Superfoods for Superheroes – A chat with Sarah Holloway (aka Matcha Maiden)
Last week I attended the first session of the Winter Wellness Series presented by Class Pass and Chief Active. The session was held at Matcha Mylk Bar, Sarah Holloway’s own superfood cafe. The session focused on how superfoods have changed Sarah’s life and given her superpowers.
So what exactly are “superfoods” and can they make you have superpowers?
But first, here’s a little about Sarah
Sarah Holloway, by trade is a lawyer. It wasn’t until she was run down after a trip overseas and had lost weight and had major fatigue that she found her ‘superfood’ way. Sarah had traveled to Hong Kong and whilst there stumbled across matcha green tea [after being told by her doctor to avoid coffee for a year!). She fell in love with it, the sweet or savory nature of it (depending on what you added it to), the fact it could make tea, a latte, be added to a smoothie and much more had her buzzing with (natural) excitment.
Her company, Matcha Maiden was born out of the need to fill a gap in the market in Australia (and Sarah’s own desire to find an organic and well made matcha powder). Her interest and entrepenuerial eye paid off, with Matcha Maiden’s first 10kg bag of imported product selling out in a week! Today Matcha Maiden is stocked in 1500 stores world wide, have a team behind them and 2 warehouses in LA and Melbourne (phenomenal growth in just 18 months!)
How Sarah became a superhero
It’s no wonder Sarah’s business idea paid off. Her determination to succeed, honest approach to business and kind nature shine’s through the products she sells, and business she now owns (she recently opened Matcha Mylkbar in Melbourne.
“I dreamt up the life I wanted to live from behind my desk [as a lawyer], and now I’m literally ‘living the dream’,” she says.
Work life balance & relaxation
For the first 12 months of operating Matcha Maiden, Sarah didn’t have a break. “You never want to stop working when you own your own business. The momentum you get for your own work, your own input is so much more rewarding than working for others – you see the direct result,” she says.
However, for Sarah and like many others starting their own businesses she learned pretty quickly that if you don’t put the breaks on yourself, you don’t get a break!
“You’re only doing yourself a disservice if you don’t take holidays, you don’t rest your body,”
“I literally didn’t stop till I was invited to a yoga retreat to Java with lululemon a few weeks back,”
“After the initial invitation, and shock of going away and not knowing what to expect, I took it as a sign to detox, recharge and prioritise everything,” she says.
Tips for improving your health & wellbeing
Sarah’s see’s the three pillars of ultimate health are moving your body, getting enough rest and eating well (and enough). Her biggest problem is getting enough sleep – but finds it easy to eat well and exercise.
“If food is your weakness I can definitely see how hard it would be to eat less/more or better depending on your situation,”
“My tip is to make sustainable lifestyle changes, think small food swaps and be gentle on your body and don’t go to the extreme,” she says.
Superfoods = Superpowers for your body
Sarah believes your health is the most important investment you can make. She values eating well, “I’ve worked out after starting my own business that you get what you pay for,”
“If you’re paying more for a product there is generally a reason why – organic, certified etc),” she says.
The Matcha Queen has also recently started looking after your skin from the outside in and has changed up her skincare regime, after all your skin is the largest organ in your body. Sarah loves this quote from Jim Rohn,
“Look after your body, it’s the only play you have to live in” – Jim Rohn
Sarah’stop tips for living a well rounded, healthy lifestyle are:
- Focus on nourishment – ask yourself when you’re eating something “Is this nourishing my body?”
- Environment – are you in an environment that lifts you higher?
- Your circle – surround yourself with likeminded people
I asked her, “If you had to buy five superfoods at a health shop/supermarket, what would they be?”
- Quinoa – sweet or savoury and packed full of protein
- Matcha (of course!)
- Almond butter (she eats in by the spoonfull for a snack!)
- Sweet potato
What is “Matcha Maiden”?
Matcha is simply pure green tea leaves ground down into a powder. Unlike green tea, you consume the whole leaf, as a result a single serve (1/2 a teaspoon) of matcha powder holds up to 137 times the antioxidants of regular green tea!
Green tea is known for its vitamins, minerals and boost to metabolism, energy and immunity, and matcha powder is no different. It’s know to have the following properties:
- increased focus and concentration
- higher energy levels
- enhanced metabolism
- stronger immune system
- clearer skin
- general improved wellbeing
Thanks so much Chief Active and Class Pass, along with Sarah for the first of the three winter wellness series. Did you go along? Have you tried matcha before?